As the Internet’s presence in the lives of Americans grows, so does the opportunity for companies to promote their products online. The healthcare industry, in particular, has been influenced by the proliferation of information on the Internet, with over 52 million adults searching the Internet for health information1 and almost half of all adults turning to the Internet as their first reference point for healthcare information.2 The Internet’s important role in disseminating healthcare information to the public has led inexorably to a proliferation of prescription drug and medical device advertising on the Internet...