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Rarely does an action taken by the Federal Communications Commission (FCC) result in groups as diametrically opposed as the National Organization for Women and the National Rifle Association taking the same side against the FCC (or even taking an interest in the matter). But on June 2, 2003, the Commission took just such a step when it adopted an order (June 2 Order) containing several long-anticipated changes to its rules governing media ownership.1 In deciding to lessen certain restrictions on the ownership of TV, radio and other media outlets, the FCC cited the vast changes that have occurred in the media marketplace since the rules were originally formulated. Once they take effect (most likely in September 2003), the new rules are almost certain to result in some new consolidation in the media industry.