Deep Dive Episode 81 – Vertical Integration in Broadcasting: A Cause for Concern?
Regulatory Transparency Project's Fourth Branch Podcast
Regulatory Transparency Project's Fourth Branch Podcast
The broadcasting market used to be straightforward. It functioned on a linear model consisting of content companies, distribution channels and audiences. The advent of the internet disrupted that model, placing new competitive pressures on traditional players and forcing them to rethink their strategy.
Vertical integration – the common ownership or control of both programming and distribution undertakings – has been hailed as a useful strategy for legacy broadcasters to survive in the new digital environment. Regulators and the courts, to a large extent, have endorsed this rationale. Earlier this year, AT&T fended off an antitrust challenge to its merger with Time Warner, successfully claiming that the merger was necessary to take on platforms such as Netflix, Facebook and Google.
Has vertical integration succeeded in making the broadcasting sector more innovative and competitive? Are additional regulatory safeguards necessary to prevent and sanction anti-competitive conduct? What can the United States learn from Canada, a broadcasting market with higher levels of vertical integration and cross-media ownership?
Featuring:
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Vice President of Regulatory and Corporate Affairs, Cogeco Inc.
Paul Beaudry is Vice President, Regulatory and Corporate Affairs at Cogeco Inc. He leads Cogeco’s regulatory function in Canada and the United States, and represents the company in proceedings before the CRTC, the Federal Communications Commission and other government departments and regulatory agencies. He also oversees compliance with regulatory requirements imposed on the company at each level of government, in both countries. In addition, Paul leads Cogeco’s Sustainability team and the strategy for public disclosure of ESG matters. He joined Cogeco in November 2020 and has since held progressively larger leadership roles within the organization.
Prior to joining Cogeco, Paul served as Director of Regulatory Affairs at TELUS in Calgary. He also practiced competition and foreign investment law at Stikeman Elliott LLP and Ogilvy Renault LLP (now Norton Rose Fulbright) and served as a senior policy advisor to Canada’s Minister of Industry.
Paul is a graduate of the University of Montreal Faculty of Law and is a member of the Quebec Bar. He serve on the boards of the Institut national de santé publique du Québec, the Cable Public Affairs Channel (CPAC), La Fondation La Rue des Femmes and the Canadian chapter of the International Institute of Communications. He also sits on the Governors Council of Golf Canada.
Chief Executive Officer, OUTtv
Brad Danks is the CEO of OUTtv a Canadian specialty channel and OTT Platform that broadcasts in Canada and around the World. His day to day activities include overseeing all aspects of the channel including all matters relating to dealing with cable companies and affiliates, programming acquisitions and sales, marketing and sales and new media. In addition, he is deeply involved in the development and financing of new film and television properties. He is also an educator that teaches Entertainment and Media issues at a number of institutions and is an Adjunct Professor of Law at the University of Victoria.
Senior Research Fellow, Center for Growth and Opportunity
William Rinehart is a Senior Research Fellow at the Center for Growth and Opportunity at Utah State University.
He specializes in telecommunication, Internet, and data policy, with a focus on emerging technologies and innovation. His work has appeared in The Wall Street Journal, Bloomberg, Wired, Morning Consult, The Hill, Forbes, Reason, Marginal Revolution, Overlawyered, and on BBC Radio and NPR, just to name a few. Rinehart speaks regularly on topics related to tech policy and has been cited in regulatory orders from the FCC as well as Supreme Court petitions.
Rinehart came to the Center from the American Action Forum, where he served as Director of Technology and Innovation Policy. He was also previously a Research Fellow at TechFreedom and the Director of Operations at the International Center for Law & Economics. Additionally, he worked for the Institute for Policy and Civic Engagement as the Research Assistant in Technology and Civic Engagement. Rinehart is currently a Frédéric Bastiat Fellow at the Mercatus Center and previously a Fellow at the Internet Law & Policy Foundry. Additionally, he served on the Federal Communications Commission’s Broadband Deployment Committee and Consumer Advocacy Committee.