Partner, Foley & Lardner LLP
Ed Burbach is a Partner at Foley & Lardner LLP.
As a focused litigation lawyer, Ed Burbach represents corporations, individuals and governmental entities in matters involving local, state and federal governments – with emphasis on the state of Texas. He has special experience as a Medicaid fraud attorney, with deceptive trade practices, FTC, FOIA litigation /Public Information Act litigation and attorney general opinions. Ed also has nearly 30 years of experience litigating significant government, energy, maritime, insurance, financial services, pharmaceutical, health care provider, retailer, corporate, multistate and class action claims.
Appointed by now-Texas Governor Greg Abbott as his original Deputy Attorney General for Litigation, Ed served as Texas’ lead litigator and directly supervised all of Attorney General Abbott’s 11 civil litigation divisions, including 250 attorneys, over 600 employees and a $35 million budget. Ed also served as Texas’ main litigation liaison with the National Association of Attorneys General during Attorney General Abbott’s first and second terms. Ed maintained a heavy litigation docket representing the state and its leadership in high-profile litigation, such as Medicaid fraud, energy, financial services, environmental, Public Information Act, the historic Texas Tobacco Settlement, school finance, congressional redistricting and election law challenges brought by major political candidates. Upon announcing Ed’s return to private practice Governor Abbott advised:
“For more than three years, Ed Burbach has been a trusted advisor whose expert legal skills and careful management have yielded real results for the State of Texas,” said Attorney General Abbott.
“Under Ed’s leadership, our Consumer Protection Division obtained tens of millions of dollars in restitution for Texas consumers, and our Civil Medicaid Fraud Division uncovered more than a hundred million dollars in fraudulent Medicaid overpayments. Ed also guided the State through its most difficult legal disputes, including lawsuits challenging the Texas tobacco settlement and the state’s school funding plan. We all appreciate Ed’s distinguished service to this agency and wish him well on his return to the private sector.”
Ed’s clients often face costly, multiyear, high-stakes claims. For example, in State of Texas v. Petroleum Wholesale, et al., Ed defended claims brought by the state of Texas alleging $200 million in civil penalties for allegedly misrepresenting the amount of fuel delivered at retail gasoline and diesel pumps in Texas. He also served as lead counsel in the defense of the state Multidistrict Litigation Panel proceeding and as lead counsel in defense of various state purported class action litigation.
Ed serves as the Austin Office Chair for Corporate, and he remains active with the attorney’s general offices throughout the United States.
Co-CEO, Neora
Deborah Heisz is the Co-CEO of Neora, a Texas-based global relationship marketing company offering proprietary age-fighting skincare and wellness products.
With more than 20 years of leadership experience in a variety of roles within the multibillion dollar direct selling industry, Deborah Heisz has successfully built and led strong teams to achieve strategic goals.
Deborah has successfully chaired Neora’s global steering committee and directed the leadership team to position the company for new growth domestically and internationally. Deborah is driven to ensure that Neora continues to move forward as a unique model of positivity, diversity, innovation and integrity in the worldwide direct selling industry.
In addition to her position as Neora’s Co-CEO, Deborah maintains her role as Chief Executive Officer of Live Happy, LLC. Deborah is the co-founder and editorial director of the positive lifestyle magazine Live Happy and the happiness movement. A graduate of Texas Tech University with a bachelor’s degree in English, Deborah also holds an MBA from The University of Dallas.
Deep Dive Episode 101 – Litigation Update: Neora v. FTC
Ed Burbach, Deborah Heisz
Regulatory Transparency Project Teleforum
On November 1, 2019, Neora, a Texas-based healthcare products multi-level marketing (MLM) business, filed suit...