In the Summer of 2002, three lawsuits were filed against Quick Service Restaurants (“QSRs”) alleging that various classes of plaintiffs had suffered damages caused by eating what is commonly referred to as “fast food.” Plaintiffs’ counsel and the behind-the-scenes consumer advocates supporting him proclaimed that the fast food lawsuits arose from and would reflect many of the same tobacco litigation tactics that the tobacco plaintiff’s bar has been trying to use against cigarette manufacturers.